Evaluating the trends of membership growth, plus demographics and composition of memberships gained and lost can provide a well-rounded understanding of your membership base, both recently and historically. What is my rate of net membership growth (or loss)? Am I gaining more organizational memberships? Am I gaining more members in certain age groups? How long does a membership generally stay with me? Follow along with our Asterisk Intelligence Analysts as they review the tools and strategies they recommend for analyzing membership growth and composition.