Analyzing Membership Growth and Composition

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Evaluating the trends of membership growth, plus demographics and composition of memberships gained and lost can provide a well-rounded understanding of your membership base, both recently and historically. What is my rate of net membership growth (or loss)? Am I gaining more organizational memberships? Am I gaining more members in certain age groups? How long does a membership generally stay with me? Follow along with our Asterisk Intelligence Analysts as they review the tools and strategies they recommend for analyzing membership growth and composition.

Slides Analyzing Member Growth and Composition